JustCook.app

The Problem

A disconnect between inspiration and action

Content Disconnect

Consumers are bombarded with mouth-watering food content on platforms like Instagram and TikTok but lack a way to turn that inspiration into action.

Missed Monetization

Food content creators struggle to monetize their work effectively, missing out on revenue opportunities from their engaging content.

Frustration

Users experience frustration from not being able to order or cook the dishes they see, creating a gap between content consumption and practical food solutions.

The Solution

Bridging the gap between food content and cooking

JustCook.app Concept

A hybrid platform where users can browse dynamic, portrait-oriented food content and seamlessly order meal kits to recreate the recipes at home.

🛒

Integrated Ordering

Direct linkage from engaging food videos to purchasing fully prepared meal kits.

💰

Creator Monetization

A new revenue stream for food content creators via affiliate sales and commissions.

🌟

Enhanced User Experience

Combines the visual appeal of social media with the practicality of home-cooked meals.

See It In Action

Experience the JustCook.app interface

Market Opportunity

Tapping into growing trends

Industry Trends

Rising Demand for Meal Kits

Consumers are increasingly seeking convenient, at-home cooking solutions that provide quality ingredients and recipes.

35% YoY Growth

Content-Driven Engagement

Social media continues to influence food trends and purchasing behavior, especially among millennials and Gen Z.

68% of users discover recipes on social media

Regional Focus & Expansion

1

Dubai & UAE

Initial launch market with strong digital adoption and food culture

2

GCC Region

Expansion to neighboring countries with similar demographics

3

Global Markets

Strategic expansion to key international markets

Market Insights

Data-driven decision making

User Growth Projection

Revenue Streams

Market Awareness

User Engagement

How It Works

A seamless journey from inspiration to plate

1

Browsing

Users scroll through a feed of engaging food videos in portrait mode.

2

Exploration

Tapping a video reveals detailed recipes and meal kit information.

3

Ordering

A seamless process to order the meal kit featuring all necessary ingredients.

4

Delivery

Integrated with third-party last-mile providers ensuring efficient delivery.

5

Cooking

Step-by-step recipes guide users through the cooking process.

6

Sharing

Users can share their cooking results, creating a loop of organic content generation.

Our Technology

Built with modern, scalable technologies

Powered by cutting-edge technologies

Frontend

React Native

TypeScript

Tailwind CSS

Backend

Node.js

GraphQL

PostgreSQL

Infrastructure

AWS

Docker

Kubernetes

Technical Architecture

Scalable, secure, and efficient by design

Client Layer

📱

Mobile App

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Web App

API Layer

🔄

GraphQL API

🔐

Auth Service

Service Layer

🍽️

Recipe Service

🛒

Order Service

👤

User Service

Data Layer

💾

PostgreSQL

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Redis Cache

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S3 Storage

Microservices Architecture

Independently scalable services for better resilience and development velocity

Real-time Data Processing

Event-driven architecture enables instant updates and notifications

Global CDN Distribution

Content delivery network ensures fast loading times worldwide

Performance Metrics

Built for speed and reliability

Our platform is optimized for speed and efficiency at every level. Here's how we measure up:

0%

Uptime

Enterprise-grade reliability with redundant systems and automatic failover

0s

API Response Time

Lightning-fast backend processing with optimized database queries

0s

App Load Time

Optimized assets and code splitting for rapid initial load

Frontend Optimizations

Lazy loading of images and components
Efficient state management with Redux Toolkit
Memoized components to prevent unnecessary re-renders
Service worker for offline capabilities

Backend Optimizations

Distributed caching with Redis
Database query optimization and indexing
Horizontal scaling with containerized microservices
CDN integration for static assets

Our Team

Experienced professionals with a passion for food and technology

Ashley Lane

Co-Founder & CEO

A veteran food entrepreneur and technologist Ashley founded JustCook in 2014, pioneering the meal kit concept in the Middle East.

Jordan Lane

Co-Founder & CTO

With 15+ years in software development, our CTO specializes in building scalable consumer applications.

De-Risking Your Investment

11 years of proven business success

Business History

Est. 2014 with over 250,000 meals delivered and hundreds of catering events for long-term corporate clients.

250k+ Meals Delivered

100s Catering Events

Physical Assets

Leased 6,500 sqft warehouse in Dubai Investment Park 2 with fully fitted commercial kitchen and professional media studio.

6,500 sqft Facility

135k AED Annual Rent

Financial Position

Current operation is slightly below break-even with monthly revenues of ~55,000 AED against operational costs of ~60,000 AED.

~55k AED Monthly Revenue

~60k AED Burn Rate

Growth & Expansion Potential

🚀

Franchise Model

Ready-to-scale business model with proven operations and established client base across the UAE.

Ready to Launch

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Proprietary SaaS Platform

Fully developed and operational software system for meal planning and delivery businesses.

Already Built

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Market Expansion

Established UAE presence with infrastructure in place for regional growth across the GCC.

Positioned for Growth

Get In Touch

Join us in revolutionizing home cooking

Contact Details

Ashley Lane, CEO
[email protected]
+971 55 188 7924

Investment Opportunity

We are raising $350,000 in seed funding to fuel the next 18 months of development and growth. This investment will:

Stabilize our current operations
Fund the full market rollout of JustCook.app
Expand our user acquisition channels

Investor Benefits: Early-stage equity stake with projected 4-5x ROI within 3 years..