Financial Model

Interactive scenario analysis with real-time projections

Business Parameters

1,470,588 AED
Conservative (10th)Median (50th)Aggressive (90th)
50th Percentile - Balanced
Automatically adjusts all business parameters below
100 orders/day
95 AED
75 AED
10%
36%
85,000 AED

1. Proven Unit Economics

JustCook demonstrates strong unit economics with healthy LTV:CAC ratios and sustainable profit margins. Our model shows a clear path to profitability with industry-leading efficiency metrics.

LTV / CAC Ratio

0

Target: > 3.0 ✓

Gross Margin

0%

Above industry standard

ARPU Growth

0 AED

Increasing customer value

2. Scalable Growth Trajectory

Our revenue model shows accelerating growth with improving operational leverage. As we scale, fixed costs become more efficient and profit margins expand significantly.

Revenue Growth & Operational Leverage

Key Insight: Revenue scales exponentially while fixed costs remain stable, creating expanding profit margins as we reach scale.

3. Clear Path to Profitability

Our P&L projections show a definitive timeline to profitability with strong margin expansion. Operating leverage kicks in as revenue growth outpaces cost increases.

Profit & Loss Progression

Key Insight: Net income turns positive by month N/A, with accelerating profitability thereafter.

4. Massive Market with Clear Capture Strategy

Operating in the $4.2B GCC food e-commerce market, our customer acquisition and retention metrics show sustainable market capture with room for significant expansion.

Market Penetration

0%

Of $4.2B TAM - huge runway

Customer Base

0

Active users by month 12

Revenue Rate

0 AED

Monthly run rate

Customer Growth & Business Metrics

Key Insight: Customer acquisition accelerates while ARPU increases, demonstrating strong product-market fit and expansion opportunities.

5. Capital Efficient Growth

Our funding requirements are optimized for maximum runway and growth. Cash flow projections show when we achieve self-sustaining growth.

Monthly Burn

Profitable

Decreasing over time

Runway

0

Months to profitability

Operating Leverage

0x

Efficient cost scaling

Cash Flow & Path to Self-Sustainability

Key Insight: Positive cumulative cash flow achieved by month N/A, ensuring investor capital protection and growth sustainability.